Pakistan's first and only pioneering online news blog for the world's citizens for news, articles and reports on national, regional and international issues, events and movements. Created and launched by Good Governance Forum, the first and only interactive think tank on governance in Pakistan. View us at www.goodgovernanceforum.com
Saturday, 2 April 2016
Do these cause marketing campaigns actually work?
You see marketing campaigns every day that lean on good causes to tug on consumer heartstrings.
But do you know which of these campaigns really work?
The ones that help not only the cause, but the brand itself in some measurable way?
Here's a little insider secret: a lot of of those campaigns don't 'work' - not in a sustainable way.
All year long we scour the marketplace to find the campaigns that actually dowork...both for the brand and the cause.
Once we find these gems (and trust me when I tell you they're hard to find), we ask those brands to share their stories at the Cause Marketing Forum.
So you learn what's working. And what's not.
The trends and strategies to embrace and the ones that aren't worth your time.
For example, this year at the Forum, you'll hear from brands like Nationwide about the lessons they learned after the Super Bowl controversy last year.
Yoobi's Ido Leffler
You'll hear from new cause brand Yoobi that's reinventing the school supplies category at Target.
You'll hear how Shock Top turned heads within Anheuser-Busch with a unique water conservation effort that successfully (and hilariously) built the brand.
...just to name a few.
So if you're interested in learning from an exclusive group of brands that are doing this stuff the right way, make plans to be in Chicago June 1-2 for this year's Cause Marketing Forum.
You'll get an unparalleled education you simply can't get anywhere else.