Do these cause marketing campaigns actually work?

You see marketing campaigns every day that lean on good causes to tug on consumer heartstrings. But do you know which of these campaigns really work? The ones that help not only the cause, but the brand itself in some measurable way? Here's a little insider secret: a lot of of those campaigns don't 'work' - not in a sustainable way. All year long we scour the marketplace to find the campaigns that actually dowork...both for the brand and the cause. Filter. Vet. Repeat. Once we find these gems (and trust me when I tell you they're hard to find), we ask those brands to share their stories at the Cause Marketing Forum. So you learn what's working. And what's not. The trends and strategies to embrace and the ones that aren't worth your time. For example, this year at the Forum, you'll hear from brands like Nationwide about the lessons they learned after the Super Bowl controversy last year. Yoobi's Ido Leffler You'll hear from new cause brand Yoobi that's reinventing the school supplies category at Target. You'll hear how Shock Top turned heads within Anheuser-Busch with a unique water conservation effort that successfully (and hilariously) built the brand. ...just to name a few. So if you're interested in learning from an exclusive group of brands that are doing this stuff the right way, make plans to be in Chicago June 1-2 for this year's Cause Marketing Forum. You'll get an unparalleled education you simply can't get anywhere else. Register here. It only takes a few short minutes. Can't wait to see you there!           David Hessekiel  President  Cause Marketing Forum  914.921.3914 P.S. Need advice on a specific issue? If you register for the conference by May 1st, we'll pair you up with a pro for a one-on-one consulting session at no additional cost.